Established in 2018 in Haugesund, Protein Spesialisten (Westcoast) was created to fill a hole in the supplement market in Norway. There was a definite lack of options outside the typical BCAA and whey protein products with little innovation on the horizon. The market seemed to be oversaturated with a handful of products.
The problem seemed to be simple – very few supplement manufacturers aside from Tommi Thorvildsen really cared about what WENT in their products. Manufacturing was based on cost, NOT quality. The supplement industry in Norway seemed over 15 years behind the rest of the world. I had worked in GNC in the early 2000’s and even then there was a more comprehensive and wide range of training and health food supplements.
I have been in the fitness industry for over 25 years. I am a Norwegian-born and Australian-raised, worked as a personal trainer in many countries: Australia, USA, China and now in Norway. I have been a personal training lecturer and presenter for close to 15 years with the Australian Institute of Fitness, Australian Institute of Personal Training, and World Gym Personal Training.
Over the years I have seen a lot of products from many different countries and have used them with varied results. It is with this experience that I have created Protein Spesialisten. I wanted to have the best products available THAT ACTUALLY WORK. This led me to create my own line of supplements too. Trying to find an existing product that fills all of the criteria is hard, so in the end, like Tommi, you just have to make it yourself to make sure it is exactly as you want it.
I have achieved a lot in my life: winning both Mr. Universe and Mr. World along with being inducted into the Australian Bodybuilding Hall of Fame. I never do anything by half. I always commit 100% effort and pride in everything I do. It is with this work ethic I give you Protein Spesialisten. I am very proud of the range of products. The range continues to expand every year. Your goals are important to me. When you are willing to put in the work, then your supplements should support you all the way. I want to make sure you achieve them.
In 2023 we have expanded to Kristiansand to open Protein Spesialisten Southside. So now a whole new region will get a chance to personalise their supplement choices through blood testing results, tailoring the right diet for you, for YOUR goal!
